The Challenge
FieldEdge, a leader in field service management solutions, needed a revamped digital presence to position their brand as an industry authority. Facing a competitive market and serving diverse audiences, they required tailored messaging for field technicians, office teams, and industries such as HVAC, plumbing, electrical, and appliance repair.
Key Challenges:
- Competitive industry landscape
- Accommodating a diverse audience journey
- Communicating the benefits of a complex product
The Solution
Our team delivered a user-focused, visually engaging website that enhanced brand positioning and optimized the customer journey.
Deliverables:
- Brand Strategy
We utilized FieldEdge’s 40-year legacy and award-winning culture to build trust and authority within their market. - Website Strategy
A thorough industry analysis informed the creation of tailored user journeys and conversion-driven messaging. - Website Redesign
Featuring vibrant colors, human-centric visuals, and subtle animations, the redesign humanized the brand and improved its appeal to a broad audience. - SEO Optimization
The website was designed and coded for maximum visibility, enabling organic search traffic growth.
The Results
The redesign delivered impactful results:
- 19% traffic growth from unpaid, organic search visitors shortly after launch.
- 41% page speed improvement, ensuring a seamless browsing experience.
- 50% reduction in loading time, maintaining engagement and value.
Let us help transform your website into a conversion-driven powerhouse.
Visit the live site: https://fieldedge.com/
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